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<p class="MsoNormal"><span style="font-size:14.0pt">ADVANCING GENDER EQUALITY IN MEDIA INDUSTRIES – AGEMI
<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">AGEMI is an EU-funded project which aims to advance gender equality in the media by sharing
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,N8GgFxITF-U0xNjHP0r0em9JXPb9bMXFZ02CfVlw_kqCwUwe-PR8hgpMHsPwJZCfXSh0aevl0_QAk-PguwlLtddkPLmrqIoyj8XUEETfrXXr5WtjzAGxxJcD&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">good practices</span></a>, developing meaningful training activities and fostering relationships between media and journalism
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,Q24ueelDml4AvUEbqJfe7l_bSJDBArtGtXQf6EFuzsAZrix39zK0Q_we3tDuGkicBuY-tWcnDcxf_Aid1YHG9ZQxxzKNP2YOc4jKeE5AazoSIfnp_w,,&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> and media practitioners, thus bridging the transition from education to employment. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">The project team are currently designing a web platform that we hope will become the ‘go-to’ resource for individuals and organisations interested in promoting gender equality
and will include a <b>Resources Bank of <a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,K60a3g-dPmBI3gkJcsB_VfWgmXWam63T2OFrxvMaiycUI07MdFg94SNdbPyT21yvWcWxij7IsaMbrSWbiwHFLmph3cxVrYAdRi6_0Yx91bZVydgN_g,,&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">Good Practices</span></a></b> and other useful materials. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">Contribute your knowledge about
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,z4PUK5UnbiT750uAYQYw3t-e84QKAdcXpcSIbTuYaO0Xn086tbTXWDv8gzeG0Kvk_1AR0bKia4HIVW140mSKiAVEimSuOFBiO2cYpYwF4uZK552O&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">good practices</span></a> for gender equality in the media towards an open access global database. Go to the
<a href="https://docs.google.com/forms/d/e/1FAIpQLSefEgLwpvQ5oeFQ95tuWSTxD0cvJUk_ax2JNWfDKCU30TJl_Q/closedform" target="_blank">
<span style="color:#0070A8;text-decoration:none">online form</span></a>. <a href="https://docs.google.com/forms/d/e/1FAIpQLSefEgLwpvQ5oeFQ95tuWSTxD0cvJUk_ax2JNWfDKCU30TJl_Q/closedform">
https://docs.google.com/forms/d/e/1FAIpQLSefEgLwpvQ5oeFQ95tuWSTxD0cvJUk_ax2JNWfDKCU30TJl_Q/closedform</a><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<b><span lang="EN" style="font-size:14.0pt;font-family:"Helvetica Neue";color:#555555">AGEMI</span></b><b><span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">
</span></b><b><span lang="EN" style="font-size:14.0pt;font-family:"Open Sans";color:#555555">Overview and Goals</span></b><b><span lang="EN" style="font-size:21.0pt;font-family:"Open Sans";color:#555555"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">The Advancing Gender Equality in Media Industries (AGEMI) project takes an innovative and integrated approach to combating gender stereotypes and promoting an equal, diverse
and inclusive media sector. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">It has three primary elements:
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:18.75pt;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level1 lfo2;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;color:#555555"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">a Resources Bank of
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,Y9v3pHvRHyjRpjeiKcuqM4X8IjuDFtlQgUS9uLpxHn8njC8Y1UBV615wEP61ZV417gdgdJzOlB6_EXAZmNpOZOy_-_PUQooc2Qi5hE4FDn0,&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">Good Practices</span></a>; <o:p>
</o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:18.75pt;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level1 lfo2;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;color:#555555"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">a set of
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d10&c=E,1,HPZWPLMbKJvsW2fQNPSEOhIAEsbOXiswr0wkGIxL0rZm4Phlv4Mb1mzUMOjLxiGfYSwsH4CZses2ySokQcgV_QP542DM8E8ZfikgXkwu6uJKPqdJVnU,&typo=1" title="Learning resources">
<span style="color:#0070A8;text-decoration:none">Learning Resources</span></a>; <o:p>
</o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:18.75pt;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level1 lfo2;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;color:#555555"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">and encounters between media and journalism
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,EUxgZMu-qd-6zN_RPFgsBkgfNDIopw6S5foXH2bWaUvUxf83hF_Rf4dVEU1EQDjEnPRuQL_0x0VNjTJn-lDwX-y991xzNsYnpsE83V7VFU5R48zCjxX2A_7--DlQ&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> and
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d34&c=E,1,HjGRhFv77uilsYEJWk2SrPFqpdOSGRtAz-yx4ZlolaHz5CL2sqo-anEM_pbsvj5lDhNSu1v0yZpDHkcmCCWqoyscc5RgGbtuzV6VCHpgZLeDtrSB2arx0g,,&typo=1"><span style="color:#0070A8;text-decoration:none">media professionals</span></a>.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">It is being developed by a group of researchers and practitioners from three universities (Newcastle, Padova, Gothenburg) and two associations of media professionals (EFJ and
COPEAM). <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">We believe that working together in an interdisciplinary team of educators and practitioners will enable us to produce materials and resources which will benefit both
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,e3p_VRa1eOeZxmDUDdhI_n9bvqtG3ouyg4KQyhI4aBJuCj3yzF5SRyLcWGZZ-DFRm0VFd02jsxbgc1_siOBRlafLLDJDIIbY_7MhRqk6r7zp-lT8&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> and media professionals.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">We know that the media industry, as with all other professions, have not achieved gender equality in terms of access, representation or decision-making, but we also know that
there are many examples of good practice which have been initiated by individual media organisations in an effort to respond to the problem of inequality.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">By raising awareness of both the problems of gender inequality but also the range of
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,O6OHH1L2QBQA4Xb_H8Q_2PqqIkbRBN90sIIb7rgXMlhDXNP2g_CEAnOSmZqBDWCE-0gkf4LaSOpr7bV00HqacQ-_pEOvRHhLMQzB0Nnh1BTvYHleJrvNBQ,,&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">good practices</span></a> which have been developed to address them, media and journalism
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,iNFPK2JTCluN7fPqHGlemKIP_nEUvaWsI8oprrOHT6NB2rvNz80YRq2mWjQuypUlGJG6DJSUCe9qCBA3Rus4Gf44M0UOys880lOOXC2vPVP7q7LW7g,,&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> will be encouraged to develop strategies which will support them in developing a gender-sensitive practice when
they enter the industry. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">AGEMI also recognises the importance of encouraging interactions between
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,NtThUB8XmRbkwFb_RYPMy7rZCbyDAKlgi0i1rh-4S3aR7fbB93PPdAKXsFBa2Ql2E3xJqZhlfs0W20LeZoQIDfKevdCPLGbxmVLesm2Y3Ns,&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> and practitioners and includes two types of encounter, a
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d31&c=E,1,Xd0xd_N47YwK4nYQI9aWUEYyomzSrnRK6NpQ-bDorL_FwyHp5SdjCUkAJDaszXuGyc7tbXzgZCyIIyL3V5abMWP09sqrZxprsO_Mj0s5-Ib9E7ynvQ,,&typo=1" title="Summer school">
<span style="color:#0070A8;text-decoration:none">summer school</span></a> and <a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,YQD5nwRqxuVIS-_SUEOt_7KwF8QGLuqB28EpRKapTjBZV42-UaVGgdlhbDG8wFODlPN9blmi2ukzLbU1yUIXsyUGglBKtQqarLmJY9C4-JuIQrkZpw,,&typo=1">
<span style="color:#0070A8;text-decoration:none">internships</span></a> which will bridge the education-employment gap in ways which will enable mutual learning and knowledge exchange.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">In this way,
<a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d33&c=E,1,WSZmNI_4he72tgSvfNc68UhD0vsoFzBOzZnuw7yerOf-iDDSS522DHl9au3QJVyrk4lKiSkZvgL612uQY8QKnZkBnsUGEa4yoOdURwszaZ3_EQ,,&typo=1" title="Students"><span style="color:#0070A8;text-decoration:none">students</span></a> gain experience which will help their employability as well as entering their chosen profession as women and men
with a better understanding of how to challenge gender inequalities. For their part, media professionals will have an opportunity to input directly to the education and training of the next generation of potential colleagues.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;line-height:18.75pt;background:white">
<span lang="EN" style="font-size:11.5pt;font-family:"Helvetica Neue";color:#555555">This approach maximises the potential for transformative changes in attitudes (through awareness-raising), behaviour (through professional practice) and culture (through sharing
and implementing <a href="https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.agemi-eu.org%2fmod%2fpage%2fview.php%3fid%3d9&c=E,1,OcY_8Seu_lprEGqpnzwYuxnCuj5XbVsxJ7rp7BDsm1B5I3ImuGB-HoFhLOhj_-XKXkwS1jmEkesdldhzbl11s7hqYpM_wG_3nES4si6wleu9F3sNiGCDfFvbYqMV&typo=1" title="Good practices">
<span style="color:#0070A8;text-decoration:none">good practices</span></a>).<o:p></o:p></span></p>
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